I was sitting in my office today, happily editing away and responding to a few emails. When I got that question, that question I had been some what dreading!
Why don't you do just digital packages like you used to?
When I first started in photography I can honestly say I didn't value myself or my work, or my time! I didn't see myself as an artist (I am actually still working on this one!) and I didn't see myself as "professional" in any sense.
The harder I have started to work, the more I value I have seen in what I do, what I create!
I put so much effort, and time for very little money when I first started, and I would often email clients to ask, can you show me pictures in your home, I wanted to see where my work was! I wanted to see that clients had printed and framed my work to see how beautiful it was "in real life" in the flesh!
You know what happened? Nothing.
I have a handful of clients who have sent me images of their printed memories! A handful. Maybe. If that. To me, that's a whole lot of images just sitting around on USB's and floating around in cyber space and facebook. so I started to ask myself... What's going on here? Why arn't people printing their images??
Naturally, I assumed to begin with it was me. They didn't like my work!
Then I thought about the photographs I have around my home! Do you know the only photographs I had at that stage printed were of my wedding? Why? Because the photographer who photographed my wedding, knew what I now know!
PEOPLE DON'T PRINT DIGITAL FILES
(ok, MOST people don't print digital files )
We are too busy! Do you know I had some incredible family photo's taken when my oldest was 8months old. I LOVE these images. I ADORE them... BUT the photographer was a digitals only photographer. I got my USB. I loaded them to facebook.... And that's it. There are no beautifully framed and professionally printed art works on my walls from that session!
I honestly had every intention of printing those images. I wanted to get a big one of me and my daughter printed for our lounge room. It's one of my favorite images.... My daughter is now just over two and half years old and they still sit unloved on a USB.
So I spent a lot of time. And I mean A lot! (Just ask my husband!) Sourcing, and finding the best products, something to SHOWCASE my work. Something to take out the hard part. To ensure my clients have their memories not just sitting in a drawer somewhere forgotten.
Of course, I see the value of the digital image, and it's why all my packages still included digital images, but on top of that, my client's also receive amazing products. Each package is designed to be flexible for my clients. Renting? No problem you can choose a package that features amazing coffee table albums, or free standing Acrylic Blocks.
I want every client to have something tangible from their sessions with Captivated Photography, if you are paying to have professional images taken then you should also be receiving professional quality products.
So, in short. Why don't I do "just digitals"? Because my clients deserve a professional, quality service. Because I value your memories too much to have them sit in a drawer.
Carris Geyer - Photographer and Owner at Captivated Photography in Albury Wodonga.